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B2B online marketing

Expanding business to the USA / EU Lead generation

Proven methods of attracting potential customers for B2B business, using advanced digital marketing tools, in-depth analysis of the industry and products of our customers, as well as our experience in the IT sphere.
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Effective marketing that drives a profit

We configure B2B marketing for IT that will deliver excellent financial results for many years.

Our services
Inbound & Outbound Marketing

Our main services for promoting the company and increasing its profit

Marketing Strategy

Development of Inbound and Outbound marketing strategies based on the analysis of the target audience, competitors, and SWOT analysis. Identifying traffic sources and identifying the most effective tools for guiding customers through the sales funnel.
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E-mail marketing B2B

Email Marketing. Search and acquisition of new B2B clients in international markets in the US and EU for product and outsourcing IT companies through the most effective marketing channel - Email Marketing. Automation of customer retention.
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LinkedIn lead generation

LinkedIn lead generation is a valuable tool for attracting new leads in the B2B segment. The professional platform offers unique opportunities for searching, analyzing, and interacting with target contacts within the business community for the markets of goods and services in the USA and Europe.
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Digital Sales and analytics

Development and implementation of omnichannel sales strategies for the company through digital marketing channels, such as SMM, Google Ads, and other advertising tools. Implementation of detailed analytics for advertising campaigns and employee training.
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Who are our services for

Marketing for B2B companies in the IT industry requires entirely different approaches than in other sectors, so a targeted focus is needed here for customer acquisition and retention

  • Product, outsourcing, and staff augmentation IT companies
  • Consulting and creative agencies
  • Uses a B2B business model in its operations
  • Wants to expand into competitive foreign markets in the USA and Europe
  • Establishes professional connections and focuses on expert sales

Metrics for measuring success in B2B IT sales

The effectiveness of marketing activities can only be assessed through clear metrics:

  • Lead Conversion Rate: Determines the percentage of leads that convert into sales operations
  • Lead Count: The number of new leads entering the funnel within a specific period
  • Sales Cycle Length: The time required to complete a deal, from the initial contact to the closing of the agreement
  • Average Deal Value: The average volume of the deal, which allows you to determine the average value of the client.
  • Customer Acquisition Cost: The cost incurred by the company to attract a new customer.
  • ROI (Return on Investment) : A financial indicator that measures the effectiveness of investments or expenditures

Our main Outbound marketing tools

For companies with an active development policy that want to quickly generate targeted clients within their Ideal Customer Profile (ICP), we offer: 

  • Email outreach - Highly personalized outreach directed at precisely identified recipients according to the defined Ideal Customer Profile (ICP)
  • LinkedIn lead generation - generating high-quality leads within the professional community on the most well-known social network
  • PPC marketing - advertising campaigns with pay-per-click as the primary automation leveraging Google Ads and SMM with Meta capabilities
  • Cold Calling - initiating targeted and personalized calls to specific contacts based on the Ideal Customer Profile (ICP)

Magendas - a rapid increase in new B2B customers from Europe and the USA

Innovative strategies and personalized approaches from Magendas in marketing for IT companies will enable you to rapidly attract new clients, ensure effective collaboration between marketing and sales departments, and leverage online marketing tools for years to come

New customer acquisition channels

Digital channels provide the opportunity to effectively attract and retain customers by delivering targeted content, personalized communications, and interaction through social networks.

Marketing performance analysis

Digital tools allow measuring the effectiveness of marketing campaigns, analyzing data, and adjusting strategies based on detailed metrics and deep utilization of the sales funnel.

Reducing the cost of customer acquisition

Cost optimization through outbound and inbound marketing by optimizing advertising campaigns, leading to the efficient utilization of the marketing budget.

Years of Experience
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Successful Projects
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Articles about B2B marketing

In this section, you will find many valuable articles about digital marketing tools curated from the experience of the Magandas team

  • All Post
  • Development
  • Email outreach
  • Marketing
  • Без категорії

IT industry benchmarks for Cold Email with Magendas

Cold email outreach is one of the most effective tools for engaging with new leads for B2B-focused IT companies. Utilizing tools such as Lemlist, Reply.io, Woodpecker, or Snov.io, we aim for the following results

  • Open rate exceeding 65-70% thanks to account customization and personalized emails
  • Reply rate exceeding 5-8%, depending on the complexity of the audience
  • Bounce rate less than 1% thanks to automatic verification, account warming, and individual contact refinement for email campaigns
  • Unsubscribe rate less than 5% thanks to high-quality content in email sequences
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Get in touch with us

Schedule a free consultation to clarify our capabilities and your needs through any convenient method

  • Have any question?

    Free +380974289904

  • Write email

    dmytro@magendas.com

  • Visit anytime

    Kudryashova Street, 18A. Kiev

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Our team

Meet the Team.

Dmytro Matsko

Co-founder

Strezhenko Sofia

Marketing specialist

Max Davidenko

Lead Generator Executive

Lead Generation B2B agency

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