The purpose of any outreach activity, be it calls, email or Linkedin mailings, is to show any active actions on the part of the client so that at the end of the sales funnel, he makes a purchase. But in order to force the client to take such actions, triggers are needed that...
Let’s examine in detail what this abbreviation means. MQL – stands for Marketing Qualified Lead. SQL – stands for Sales Qualified Lead. Every company aims to generate leads, but not everyone tries to deeply understand their qualification. And this is a big mistake… Assigning a lead the status of MQL or SQL significantly...
Many factors affect the delivery rate of letters to the INBOX folder for Cold Email mailings. This is related both to the setting of the mailbox and the domain, as well as to the features of writing letters. One of the most important technical aspects is to prepare the domain from which Email...
Marketing for B2B companies in the IT industry requires entirely different approaches than in other sectors, so a targeted focus is needed here for customer acquisition and retention.
